Brand guidelines

The SuperKEY brand.

The short version of how SuperKEY looks and speaks — for partners, press and anyone embedding SuperKEY. When in doubt, use the assets below unmodified.

The mark

An S inside the O of a key, its teeth fanning out into model endpoints — access and abundance, not security. The mark is pure vector and recolors via currentColor: Iris on dark, deep Iris on light, never any other hue.

mark · iris on ink
mark · deep iris on mist
SuperKEY wordmark · futura 600 · KEY in iris caps
SuperKEY wordmark on light
↓ superkey-mark.svg ↓ superkey-lockup.svg ↓ app-icon.svg

Color

Iris is the brand hue — one step from Taiso's indigo: family, not clone. Neutrals are Apple-grey. Nothing else enters the palette.

Iris (dark)#7E63FF
Iris (light)#5B3DF5
Taiso Indigo#2727D9
Ink#0A0A0C
Mist#F5F5F7

Type

Three faces, three jobs. Nothing decorative.

Display · Futura
One key.

Wordmark and hero headlines only. Weight 600, tight tracking (−0.3).

Body · SF Pro
Every model.

Product UI and body copy. The reliable Taiso-family voice.

Mono · SF Mono
sk-live-…

Keys, code, money and data. If it's a credential or a number that matters, it's mono.

Usage

Write it as SuperKEY "Super" title-case, "KEY" all-caps — in running text too. In the wordmark, KEY is set in Iris.
Keep clear space Give the mark padding of at least the O's radius on all sides; use the supplied lockup rather than rebuilding it.
Recolor only within the palette Iris on dark surfaces, deep Iris on light, mist/ink for monochrome contexts.
Lead with access The key means access and abundance — one key, many models.
Don't make it a security badge No padlocks, shields or vault imagery around the mark — SuperKEY opens things.
Don't restyle the wordmark No other faces, weights, gradients inside letterforms, or lowercase "superkey" in headlines.
Don't imply an upstream Never pair the mark with a model provider's logo to suggest origin — the catalog is the product.
Don't tint off-palette No teal, no orange, no rainbow. Iris is the identity.